Colour Together by BoroPlus
BoroPlus, a trusted Ayurvedic brand is synonymous with empathy and care. In a world where most parents are finding it hard to connect with their kids or with themselves, the brand wanted to create an engagement campaign to help.
Thus, we created the 'Colour Together' colouring book to encourage our audience to engage in an activity that helps them calm down and also connect with their kids. This is a downloadable/printable e-book featuring the Ayurvedic herbs used in BoroPlus soaps. The book was hosted on their website and shared via emails. We even converted this colouring book into IG Stories, for others to colour their way to mental well-being on social media.