Singapore's Changi Airport was looking for a way to engage the Indian audience during a time when international travel wasn't open. It was looking for a way to interact with audiences and stay relevant.
As the New Year was around the corner, we created an Instagram Filter that merged two things Indian could never stop loving - horoscopes and travel.
The filter suggested a country that was perfect for the user basis their zodiac sign. Thus, encouraging the user to plan a trip to that country and plan a layover at Changi too, in the New Year.