BoroPlus Aloe Gel Website

From designing the content structure to ideating engagement pieces, I supervised the entire content creation process of the product website.

#NowCalling Trend Experiment

A campaign that organically trended on social media after we facilitated partnership among 3-4 brands working with our agency. These brands each released a post communicating their brand message using a similar post format with #NowCalling. This created an illusion of a trend building up and soon thousands of brands followed suit, making the hashtag trend for a week. This experiment made us realise the secret sauce to social - collaboration.

now calling 1.JPG

Sample of one of the original posts we created.

What 1000s of other brands created.

#MathsRappedUp

In India, children love rap and hate math.

This campaign aimed to make math fun again with sing-along rap that’s easy to remember for kids.

 Social Posts