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#NowCalling Trend Experiment
A campaign that organically trended on social media after we facilitated partnership among 3-4 brands working with our agency. These brands each released a post communicating their brand message using a similar post format with #NowCalling. This created an illusion of a trend building up and soon thousands of brands followed suit, making the hashtag trend for a week. This experiment made us realise the secret sauce to social - collaboration.
Sample of one of the original posts we created.
What 1000s of other brands created.
#MathsRappedUp
In India, children love rap and hate math.
This campaign aimed to make math fun again with sing-along rap that’s easy to remember for kids.
Social Posts
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