#HowDoYouSilk aimed to romanticise the different ways in which you relish and love your Silk. Thus, highlighting the relationship between a bar of Silk and you a.k.a., a Silkaholic.
An on-ground activation captured people's expressions as they were spending time with Silk, relishing it in their own unique way. What's more? These pictures went online across digital platforms to further generate a buzz.