Insight:

For those suffering from depression, waking up is the hardest part of the day. 

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Objective: 

While the conversation about mental health has begun among friends, it still remains a taboo topic within families.

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Idea:

Create good morning WhatsApp forwards that make people aware about depression in an interesting way.

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How do we do it?

• At first glance, our message looks like any other good morning forward.
   

• However, the click bait text, urges the user to download the image.
   

• On downloading, the user is taken by surprise. Because this isn’t just any other good morning message, it’s a message that makes them aware about symptoms of depression.
   

• That’s not all. It also spreads information about the helpline number/email address of Samaritans, so that people can get in touch to talk about their feelings and emotions.

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