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If ideas are the heart of a brand, content makes its soul.
13-07-2021 - Pantene Hair Braid Blog - pexels-photo-4947741_edited.jpg

Expert Article for Website

Created blog content as a ghostwriter for experts who contributed articles to the website of the globally renowned P&G haircare brand, Pantene.

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Online Publication

This article was written in 2017 when I worked as a ghostwriter for F&B and hospitality sectors. The article revolved around World Gin Day and was attributed to Pranay Goyal, CEO and Director of BKC Dive, a restaurant and pub in Mumbai. 

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BoroPlus Aloe Gel

Website Content + Blog Articles

From creating its structure to coming up with ideas for different sections and writing/editing content for each of them, this microsite is my baby, especially from a content perspective.

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LinkedIn Article

I managed the personal branding of seven top leaders at Future Group, an Indian conglomerate owned by Reliance Industries. This article, titled 'Leadership Lessons from Star Wars', was ghost-written for Bidisha Banerjee who served as Chief People Officer at Future Group.

Published in the Indian newspaper, Bangalore Mirror, with a total readership of close to 7.75 lakh.
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