If ideas are the heart of a brand, content makes its soul.
Expert Article for Website
Created blog content as a ghostwriter for experts who contributed articles to the website of the globally renowned P&G haircare brand, Pantene.
BKC DIVE PUB
This article was written in 2017 when I worked as a ghostwriter for F&B and hospitality sectors. The article revolved around World Gin Day and was attributed to Pranay Goyal, CEO and Director of BKC Dive, a restaurant and pub in Mumbai.
BoroPlus Aloe Gel
Website Content + Blog Articles
From creating its structure to coming up with ideas for different sections and writing/editing content for each of them, this microsite is my baby, especially from a content perspective.
I managed the personal branding of seven top leaders at Future Group, an Indian conglomerate owned by Reliance Industries. This article, titled 'Leadership Lessons from Star Wars', was ghost-written for Bidisha Banerjee who served as Chief People Officer at Future Group.