The insight: The top three words the Livon girl despises in her life are 'bad hair days'. And most times, this girl takes to social media to share her feelings. 

The idea: To create a one-of-a-kind poem using real posts picked from thousands of social media updates, comments and replies shared by girls. One that resonates the hatred for bad hair days when read from the start to end, but turns positive when read in reverse. This was released as a film on social media. And was widely loved as it was shared.