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SXSW Festival - Brief by Google
Google's brief for top agencies across the world:
Reimagine and retell a classic fairy tale in just a few seconds. We were asked to retell the story of Thumbelina in the 21st-century setting. Using the creative device of a dating app and phone screen recording, we created films within a minimum budget. We competed with agencies across the world and our work was chosen to be screened at the annual film and media festival, SXSW, Texas.
Thumbelina - A 21st Century Re-telling: Full Film
The story was also told as a combination of 6-second and 15-second bumpers. This helped us break down the film in multiple bite sizes and deploy it in a linear way using retargeting as the strategy.
1. The First Encounter
2. The Great Escape
3. The Right Swipe
The mid sequence told using a 15-second bumper property
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