To communicate that Pantene is synonymous with anti-hair fall, we created a visually disruptive series of films with unique storytelling. A hairbrush was given the personality of a frenemy, who is living the life of its owner, by stealing her hair as well as everything she loves. Thus, urging girls to make sure that their hairbrush doesn't live the life they love. And asking them to reclaim their hair and their life with Pantene.