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Every ship needs an anchor.
Every brand needs a strategy.

There is an explosion of content in the online world.
Simply creating content isn't enough anymore. What's needed is
a direction, a plan, and some strategic thinking. Here's one of the many content strategy
projects I've worked on to put some method into the madness of social media content creation.


Before BoroPlus, a legacy Antiseptic and Ayurvedic skincare brand made its debut on social media, we did a bit of category research, charted out ways to approach social platforms, and created various anchor points around which content could be created, with the objective of building a strong presence for the brand.

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