Where's the carrot?
Your social media audience perhaps knows your brand. Maybe they've come across it and liked a post or two. But what's the carrot that will keep them coming back? Social media engagement campaigns will do the trick to keep audiences hooked to your brand with the help of shareable content, influencer marketing ideas, and more. Here are a few examples of it that I've worked on.
Singapore's Changi Airport was looking for a way to engage the Indian audience during a time when international travel wasn't open. The brand wanted to engage audiences and stay relevant. As the New Year was around the corner, we created an Instagram Filter that merged two things Indians could never stop loving - horoscopes and travel. The filter suggested a country that was perfect for the user basis their zodiac sign. Thus, encouraging the user to plan a trip to that country and plan a layover at Changi too, whenever travel resumes.
We partnered with multiple influencers across categories like fashion, sports, music and more, to spread the word.
The campaign got half a million impressions and over 16,000 unique user clicks.
BoroPlus, a trusted Ayurvedic brand is synonymous with empathy and care. In a world where most parents are finding it hard to connect with their kids or with themselves, the brand wanted to create an engagement campaign to help. That's why we created the 'Colour Together' colouring e-book to encourage our audience to engage in an activity that helps them calm down and also connect with their kids.
This is a downloadable/printable e-book featuring the Ayurvedic herbs used in BoroPlus soaps. The book was hosted on their website and shared via email. We even converted this colouring book into IG Stories, for others to colour their way to mental well-being on social media.
Here is a sample of the post we originally created and released via Pantene's handle.
While we expected brands to jump onto this trend, we didn't expect a whopping 1000+ brands to join in.