Trend posts are a rage on social media. And while most brands piggyback on such trends, we wanted to create a trend that others piggyback on. Thus, the idea of this experiment was born. We first cracked a simple post idea that could potentially become a trend post. Then we got 4 different brands within the agency (from Delhi, Mumbai and Bangalore) to work together and release the trend post on the same day at a similar time.
So much so, that many small and large brands followed suit. In about two day's time, #NowCalling had 1000+ posts.
The experiment had worked wonders.